By Mike Stroman Multiples of Revenue Most people would probably say that multiples of revenue are what determine the value of an agency. So, let’s talk multiples of revenue. Is the range of acceptable multiples 1.4 to 2.5? If so, how do we determine where any individual agency falls in that range? Is it just a matter of who demands a higher value? These are great questions that we are asked every week. And the answer to all these perpetual value questions is: multiples don’t matter! We speak of multiples in reference to agency deals that have been completed in the past, and as a value check on an upcoming . . .