by Mike Stroman The phone is ringing. Someone is at your office door. Your bookkeeper needs to review receivables and payables with you–today! You need to do three things at once, but there’s only one you. Oops, make that four things—now a marketing rep from your largest carrier just arrived unexpectedly. Who’s first? Usually the loudest, most demanding person gets your attention first, even though odds are that they are not the most important. But who is most important? Even though people are your business, a better question may be, “What is most important?” Income? Profit? Growth? Long-term value? Cash flow? All of . . .